Product Review- Jiwa Atta

I was lunching at the newly launched ‘Roti Boutique’ the experience center of Jiwa Atta at Bandra.

There was a big variety of puffed roti to choose from (Nutra Chakki fresh, Jawari, Bajri, Makkai, Soya, Rajgiri, Multigrain and also Slimming, diabetic, blood pressure care atta). The rolls could be custom made from the choice of base (mixed greens or sprouts), dips (Mexican salsa, hummus, desi chutney, nutty pesto, hung curd, Asian wasabi or Nutty peanut) and the mains (stir-fried tofu, panner, bhindi aloo, beans & feta, exotic veggies or tandoori fruits)

The neatly rolled Roti tasted delicious and the taste differed in every roti, each delicious in its own combination. There was no sogginess, no dripping of the sauces and nor was there an over-stuffed fillings.

At this point I missed my nephew, who is a fitness freak, like most of the youth today, his main focus is on body building at the gym and eating healthy food: no fried food, no cheese, no oil, no bread, no rice. Here was the meal, I was sure, he would be interested because the main food is roasted and olive oil is used during cooking.

So what is so unique about this roti-roll?

These are the rotis made not from the ordinary flour that we get at every super-store, but it is made from special flour called ‘Jiwa Atta’

“We care about the health of our consumer” says Raghav Gupta, who belongs to the family of food business since 50 years. “Our food is responsibly sourced and created from the ground up, using real and natural ingredients. The only additives that go into our food are essential vitamins and minerals.  We’ve also ingeniously enriched our food with probiotics and are proud to be the first ones to do so.”  He adds.

The rotis were soft and puffed like normal one. I have seen my cook make a batter with Jawar or Bajra flour and pour it on hot plate to roast. They are hard, thick and stiff. But this was made into proper dough just like every other rotis and this is because the Nutra ingredients added are in fixed percentage to the wheat flour. “The flour is the combination of whole grains, dehydrated vegetables and herbs, edible seeds and other super-foods in exacting proportion, researched and analyzed, so that it has the proper tailor-made benefits to the body.” Inform Raghav Gupta

“There is a special type of flour for the age group from 8-18 years that contains fiber, proteins and calcium for growth and strength of the body. Research is on to produce product for children under 8years, because parents would be more interested in the health of their children.”

Yes, I am sure, women are always looking for health products for their family because the health of the family is her main focus. I did see many clients walk into the store during my visit, and most of them were young mothers.

The experience center at Bandra, I think, is the great place to try these rotis. This is the place where people can see the live demo of the puffed rotis while they choose their fillings, and they can also estimate the creditability and usefulness of the product before they take a packet of Jiwa atta back home.

You can visit their experience center in Bandra
Jiwa
Prabhat Kunj
24th Road
Off Linking Road
Bandra