Interesting afternoon at Courtyard by Marriot Mumbai hosted by The FBAI, Mondelez India and Zeba Kohli..
There was a dramatic launch of Cadbury Cookbook
with music, lights and claps. The book promises chocolate to life and it covers
everything. Seventy recipes are created and curated by chocolatier Zeba Kohli for Cadbury’s 70
years of joy in India.
"Chocolate gives a moment of Love" says Zeba Koli, a science
student who went on to join the 70years old family business of chocolates.
Pieces of chocolate cake were distributed to few people in the audience
and they were asked to identify the product used in the cake.
But wait a minute..Zeba narrated a proper way to eating chocolates...
"You don't just dump the pieces of chocolate in your mouth for a
quick bite...it has firstly to be held at arms-length, look at it, bring it
closer till you squint and take in its fragrance..inhale..take a small bite-
slowly- do not rush chocolates, let it go down the throat, let it roll around
your palate, savour its taste, let it hit you and then you exhale with a sound
and thats when you taste the
ingredient."...of course the product that was used was chocolate Spready
The event was about a product
launch of chocolate Spready
Spready is one of the fastest growing snacking segment in India. Anil
Vishwanathan, marketing director of Mondelez said that he believes that this
format enables them to enter consumer’s homes and their kitchens and be part of
their in-home consumption experience. It
is a growing trend so naturally there is curiosity of using it innovational to
make some interesting snacks. There is opportunity to experiment new recipes
with this product.
This was followed by live cook-off
by four participants using Cadbury spready, nuts, ice cream, bread, etc.
Participants were quite creative, using the ingredients to make sandwiches,
rolls, multi-layered cakes. The winner MsPooja was awarded with Chocolate Cookbook
on the cliteria of presentation of the dish, balance of the ingredients used
and the taste.
In question-answer session, people wanted to know when they will come out
with diabetic-friendly chocolates (very soon they said) and how much chocolate
is moderate for children (limited) and whether it is already on market shelves
Yes it is..at Rs200... the Cadbury Spready is there on the food
shelf...go grab it and get creative...or..may be.. just dip your thumb into Spready and enjoy the taste..!!
