Showing posts with label nutritious. Show all posts
Showing posts with label nutritious. Show all posts

Monday, March 17, 2014

Product Review- Jiwa Atta


I was lunching at the newly launched ‘Roti Boutique’ the experience center of Jiwa Atta at Bandra.



There was a big variety of puffed roti to choose from (Nutra Chakki fresh, Jawari, Bajri, Makkai, Soya, Rajgiri, Multigrain and also Slimming, diabetic, blood pressure care atta). The rolls could be custom made from the choice of base (mixed greens or sprouts), dips (Mexican salsa, hummus, desi chutney, nutty pesto, hung curd, Asian wasabi or Nutty peanut) and the mains (stir-fried tofu, panner, bhindi aloo, beans & feta, exotic veggies or tandoori fruits)



The neatly rolled Roti tasted delicious and the taste differed in every roti, each delicious in its own combination. There was no sogginess, no dripping of the sauces and nor was there an over-stuffed fillings.

At this point I missed my nephew, who is a fitness freak, like most of the youth today, his main focus is on body building at the gym and eating healthy food: no fried food, no cheese, no oil, no bread, no rice. Here was the meal, I was sure, he would be interested because the main food is roasted and olive oil is used during cooking.

So what is so unique about this roti-roll?



These are the rotis made not from the ordinary flour that we get at every super-store, but it is made from special flour called ‘Jiwa Atta’

We care about the health of our consumer” says Raghav Gupta, who belongs to the family of food business since 50 years. “Our food is responsibly sourced and created from the ground up, using real and natural ingredients. The only additives that go into our food are essential vitamins and minerals.  We’ve also ingeniously enriched our food with probiotics and are proud to be the first ones to do so.”  He adds.



The rotis were soft and puffed like normal one. I have seen my cook make a batter with Jawar or Bajra flour and pour it on hot plate to roast. They are hard, thick and stiff. But this was made into proper dough just like every other rotis and this is because the Nutra ingredients added are in fixed percentage to the wheat flour. “The flour is the combination of whole grains, dehydrated vegetables and herbs, edible seeds and other super-foods in exacting proportion, researched and analyzed, so that it has the proper tailor-made benefits to the body.” Inform Raghav Gupta

There is a special type of flour for the age group from 8-18 years that contains fiber, proteins and calcium for growth and strength of the body. Research is on to produce product for children under 8years, because parents would be more interested in the health of their children.”

Yes, I am sure, women are always looking for health products for their family because the health of the family is her main focus. I did see many clients walk into the store during my visit, and most of them were young mothers.



The experience center at Bandra, I think, is the great place to try these rotis. This is the place where people can see the live demo of the puffed rotis while they choose their fillings, and they can also estimate the creditability and usefulness of the product before they take a packet of Jiwa atta back home.

You can visit their experience center in Bandra
Jiwa
Prabhat Kunj
24th Road
Off Linking Road
Bandra


Sunday, December 9, 2012

Hospital Food Needs Improvement


Menu of the day: 4 bread slices, mixed vegetables, lentils, ridge gourd curry.


There are many food related programs on TV nowadays and of course we all love the reality food show called ‘MasterChef.’ of Australia and India. Maybe they could have one episode where the contestants are asked to cook nutritious food for hospitals.

We have many talented cooks in our country but still the food served in hospitals is not up to its mark. The vegetables look limp, the dhals un-appetizing and the rotis  dried and hard. They tell me that the hospital food has to be nutritious but shouldn’t it be tasty too? One glance at the food and my hunger disappears I would rather starve than eat such food which is cooked so carelessly. A good nutritious hospital food could have salad of boiled vegetables, cheese, curd, fresh juice, brown bread, etc.

I am not sure if any hospital employs chefs. There are dieticians who do their rounds asking patients for their feedback but I am not sure that any changes are made to improve the taste.

The hospital where I am spending few days does not allow home cooked food. My family sometimes smuggles home-cooked food for me. I eat that food like a thief, hiding the egg sandwich after every bite. But those are rare times, most of the time I just choke on tasteless food

Hospitals should have chefs who care about the patient’s needs. Fresh seasonal fruits and vegetables can be purchased directly from farmers. There should be more local, organic and sustainable food.

The patients in the hospital are in pain and grumpy, a tasty food would surely pep them up. Isn’t it?

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