Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Friday, May 5, 2017

The Beer Café Now At Kamala Mills

Gone are the days when people bought a particular brand of beer and enjoyed with their friends at business meetings or at private parties, sometimes they would have in their car or in front of a liquor store. 

The whole idea has changed, and the taste buds too. It is no more a dingy bar or a closed room but now its a vibrant café. The idea is to have infused beer paired with selected finger food. To compliment the brand’s choicest beers is the carefully curated food menu with pairing across brews and food group. People are learning the taste of hard drinks from very early age and why not? If its is different from normal beer and has an exotic taste.


Everyday there are new beer joints cropping up around the city. ‘The Beer Café’ has launched its 10th outlet in Mumbai at Kamala Mills, Mumbai prime commercial hub.



This outlet has been given vintage feel that brings forward the essence of an era that was once characteristic to the city. The café boasts of patterns and textures that are splashed with yellows and rust.



The tables are fairly separated from each other with long tables across the room for bigger groups and some dotted into cozy islands allowing privacy for smaller groups. Two LCDs on the wall completes the interiors for cricket loving fans. The vibrant music is in higher decibels leaving little space for conversations.



Offering as many as 24 beers on tap and over 50 brands from 19 countries, the largest collection of beer brands under one roof, the café is a true heaven for beer lovers.



I am not much of a beer lover, I had ordered Pepsi for self, but still I did take a sip or two from small beer glasses on the table and was quite fascinated by its taste.



Specially the black, creamy, velvety-smooth  Shepherd’s Double Stout Draught’ that had burnt flavors of roasted cocoa and coffee notes. The other that I tasted was sweet and sour beer with little bitterness called “Hoegaarden Draught”. This had a strong touch of coriander with a hint of orange. I was tipsy after two sips, but looking around I found that people seemed to enjoy all the flavors.



The food was excellent. I loved the garden fresh pizza, chicken bruschetta, stadium style nachos and the flaky chicken chips. There was even veg and non-veg briyani on the menu.

The Beer café is doing for popular beverage what Starbuck is doing for coffee and soon we will have many more such Beer café all across India.

There was no alco-beverage chain in India. Every now and then, a new fad comes in form of discotheques, nightclubs and lounge bars. But cafes remain consistent with their offerings. Socializing is now an inescapable phenomenon and these cafes serve as a perfect neighborhood meeting place for urban consumers. We saw a white space there and filled it with merging the two: beer and café. Thus, began The Beer Cafe’sjourney in April 2012, with the launch of our first outlet in Gurgaon.” Says RahulSingh, the CEO of The beer Café


And the game has just begun. 


Monday, December 9, 2013

Launch of 015’ Cafe


Before you can even find your table, you are enamored by the ambience of the restaurant 015’ Cafe at Seven Bungalows, Versova.


The murals speak in graphics of food recipes under sauces, snacks and drinks. Different musical instruments, mainly guitars, harmonium, tablas adorn the shelves. Rustic bricks behind the photo frames on the walls glitter under spotlights.


Long wooden community tables occupy the center of the room running parallel to bar, for smaller groups there are 4-seater tables randomly placed around and for more privacy there are two more tables behind the room shaped as telephone booth.


Smoking is not allowed in the restaurant, not even in the service-room, however, there is a enclosed glass room outside the restaurant where you can smoke away till you drop dead. Two large Televisions and loud music in the background is reason enough to dine in silence because conversation is impossible.

So, the next possible thing to do is to enjoy the meals. 

Reasonably priced, the cuisine is international with Asian, European and American. The portion is good enough. Just salads with chicken or prawn skewers and a glass of cocktail can make a satisfying meal.

Menu card clearly explains in detail the dish so that you know what to expect. For example, ‘Chicken Potli Kebab’ is chicken drumsticks stuffed with mutton mince marinated in Indian spices, cooked in tandoor, served with mint chutney (for the price of Rs256)


Food is exceptionally good. I shared the table with six other food bloggers and we decided to share each dish so that we were able to taste many of the dishes. To start with, drinks were the winner. Each one of us ordered different drinks and we got to taste many drinks but the winner was Minty Rita, an attractive looking green drink with dust of salt at the rim, (sister of Margarita) and as the name suggest, taste was ‘Minty’ and sweet. All the Chicken dishes were soft, melt-in-the-mouth with well-balanced spices. However lamb was let down, chewy and a bit raw, we were glad that we were sharing just a bite, so there was no wastage. I was unhappy with Spanish Paella too; neither the taste nor the presentation was appetizing.


During my travels abroad, I have noticed that if you request for chili sauce as an accompaniment with your food, the worried chef might come to your table and inquire about the quality of the food. It is considered rude to kill the original taste of the food by extra serving of chili sauce. But here, in India, even when the food is tasty in its original form, just Tobasco or chili flakes may not suffice. Indian palate is used to spicy foods and not having an in-house chili sauce to go with meals is a let down.

Overall, it was a satisfying meal with great company of good friends. My sincere thanks to Sameer Malkani for the invite and thanks to food bloggers who shared the table with me


Thank you Purvi, Joel and Yeshi for being there and a special thanks to my friend Monika Pant, who shared her evening with me

image source
Had a wonderful evening.

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