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Monday, February 27, 2017

Product Review: iDFresh

There are many South Indian super stores in Mumbai where freshly ground Idly and Dosa batter is sold in plastic bag with a string tied around it, but the problem is that it should be used within two days or the batter might get sour.

Last week iDFresh send me their read-to-cook packets of idly Dosa Batter, chappatis and Malbar Parotas.

I normally don’t like to eat packed food but iDFresh company claims that it uses no preservatives, that it is 100% natural and authentic tasting Indian meal.

The chapatis are “Life savers”. One afternoon my maid forgot to roll rotis for me and I was too lazy, this was the day I decided to try these chapatis.

Good thing about these chapatis is that it can be roasted directly from fridge on to the hot plate, it fluffs like a balloon and tastes good with pure ghee. The only difference is that it becomes hard and stiff if kept for too long.

I took the frozen packets of Malabar and Wheat paratas to my sister’s house to share with her family

The parotas are fluffy and tasty. I would recommend these if you have too many guests at home, when you don’t have helper, when making a bulk is a tedious task. Just heat and serve is the best option.

The idly and Dosa batter was lying in my fridge for more than a week, till I convinced my friends to join me for a dosa party.The packets once opened should be used immediately, but I couldn’t possibly eat all that alone…needed a company to help me finish all.

Since we were a big group, my friend made home-made batter too, while I took the packet of iDfresh batter to her house.

This was a good opportunity to compare the packets with the home-made ones. My friend made delicious coconut chutney and sambar to pair it with idly and dosa.

Home made idlis were softer and also it was easier to get thin crispy dosa from home-made batter. With the packet batter, it tends to get lumpy and sticks to the hot plate. (if you are not expert in spreading the batter on the hot plate) Nevertheless, the iDfresh are equally good and the best thing is that it can be stored in the fridge till you are ready to eat. The taste is good, since there are no preservatives used, it can pass off as an instant meal.

“We are very clear about our brand philosophy and we will continue to add products to our portfolio which is fresh, natural, preservative-free, authentic, Indian home-style food.The future of ready-to-cook/ ready-to-eat industry in India is expected to grow exponentially with changing lifestyles, higher disposable income and increase in working population who are time crunched. Says Musthafa, the CEO of iD Fresh Food, who started this company with just Rs25000  and now is the proud owner of 100 crore company.

You can read his story here

I would recommend these packets for working people who have no time to cook and still want to try the home style recipes. Go on, save these iDFresh packets in your fridge for those lazy days.


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