Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands, such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Tridentgum.
Mondelēz International, Inc. (NASDAQ:MDLZ) is a global snacking powerhouse, creating delicious moments of joy in 165 countries. It is a new food and beverage company that was established in October 2012 when Kraft Foods was demerged from its US grocery business
So, when I got an invite to attend the launch of their new product at ITC Grand Central, I was curious to learn about it.
Due to heavy rains and bad traffic, I was late for the event but was in time to hear Mr Prashant Peres, Director-Marketing, Mondelez India, speak about their objective of bringing fun and excitement into the way Indians enjoy their favourite chocolates, both in urban and in rural sector of India.
The launch was of Cadbury Dairy Milk Marvellous Creations, available in two flavours, Jelly Popping Candy and Cookie Nut Crunch.
I got to try a small piece of chocolate infused with jelly beanies, gems and popping candy and it kinda exploded into the mouth with every delicious bite. I am sure children will enjoy these chocolates more than anything else.
Cadbury Dairy Milk Marvellous Creations is different, in the sense that it is quirky looking block and curiously shaped pieces of varying sizes made specifically for sharing, this is the first time in India that it is introduced like this.
PS: This is a sponsored post.